Most Shopify blog themes end an article with nothing: no next step, no related reading. The shopper finishes the post and leaves. That dead end costs you engagement, time on site, and the internal links that help your whole store rank.
Why related posts matter
A relevant “you might also like” block at the end of an article is one of the most reliable ways to increase pages per session. Readers who came for one topic almost always have an adjacent interest, and surfacing it keeps them on your store instead of bouncing back to search.
What Better Related Blog Posts does
The app automatically adds a related-posts section to the end of every Shopify blog article. It picks genuinely relevant posts, weights recent content, loads images lazily so it does not slow the page, and matches your theme. Setup is a theme block, no code. See the Better Related Blog Posts app page for the full feature list.
The SEO upside
Beyond engagement, related posts create contextual internal links between your articles. Internal linking helps search engines understand topic relationships and spreads ranking signals across your content. It is the same principle behind any solid content strategy, applied automatically to every post you publish.