Getting picked as a Featured app on the Shopify App Store is not something you apply for. Shopify’s editorial team selects apps they believe solve a real merchant problem well. Simple WordPress Post Feed earned that spot. Here is what that means and why it matters if you run a blog alongside your Shopify store.
What “Featured” means on the Shopify App Store
The App Store lists thousands of apps. Featured placement is hand-curated: Shopify highlights tools that are reliable, well-supported, and genuinely useful to merchants. For a store owner browsing apps, that badge is a shortcut for “this one is worth trusting.” It is a signal, not an advertisement.
Why Simple WordPress Post Feed was chosen
Plenty of merchants run their store on Shopify but write their blog on WordPress, because WordPress is still the best long-form publishing tool on the web. The gap between those two systems is exactly the problem this app removes: it pulls your WordPress posts onto your Shopify storefront automatically, with no code and no manual copying. It does one job, does it reliably, and is actively supported. That combination is what editorial teams look for.
What the app does
You add a theme block in the Shopify editor, point it at your WordPress site, and your latest posts appear on your store styled to match your theme. No subdomain, no iframe, no migration. You keep writing in WordPress; your store stays in sync. See the full feature list on the Simple WordPress Post Feed app page.
Deciding whether to keep WordPress and display a feed, or migrate your blog into Shopify entirely? We broke down both approaches in WordPress Blog on Shopify: Migrate or Display a Live Feed?